National experts will discuss practical ways that social media marketing can enhance any business or organization at the Fourth Annual YouToo Social Media Conference. The conference will be held from 8 a.m. to 3 p.m. Friday, April 15, at Franklin Hall.

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The keynote speaker will be Geoff Livingston, co-founder of Zoetica, which provides communication consulting, training and strategy to help organizations influence social change. Livingston has been featured in national publications for his blogging skills and his book on new media, Now is Gone.

The YouToo Conference opening speaker is Amber Naslund, a communications and business strategist and co–author of The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter and More Social. A copy of the book is included in the registration fee, and Naslund will be available to sign copies.

The conference is co-sponsored by the Akron Area Public Relations Society of America Chapter (PRSA) and the Kent State Public Relations Student Society of America (PRSSA) Chapter. The event also will include morning and afternoon breakout sessions hosted by communications experts, to provide a more in-depth, hands-on look at social media tactics and strategy.

The 2010 YouToo Conference won a coveted Diamond Award for public relations relevance and excellence, presented by PRSA's East Central District.

YouToo Conference sponsorships are available starting at $250 through March 25. All sponsorships include at least one seat to the conference. For information, contact Tracy Teuscher at 330-936-1331 or e-mail tracy@thebuzzmaker.com.

For more information and updates about the YouToo Social Media Conference, find us on Facebook, LinkedIn, Twitter and at http://youtoo2011.weebly.com. To connect, visit www.akronprsa.org or e-mail youtoosm@yahoo.com.